Distribution Tips

by Mark Watson
TFP wooden holder lowresHere are a few tips for TFP distributors on how to get  Transition Free Press out of your bundles and into people’s hands. These are by no means the last words on distribution, and everyone and each group will have their own style of circulating the papers. I’ll be alternating the tips every few weeks and adding to them, so don’t worry if you don’t see your tip here today, or if it disappears in the future – it’s sure to return!

NB It always helps to put a link to this website on your group’s home page.

Thanks to everyone who has sent their experiences and suggestions in!

General Tip: The many community events held by transition and related groups have proven to be great places to circulate Transition Free Press.

TFP Fivers Club of Lewes Transition Town Lewes activists have been buying five copies for £5 and selling them or giving them away with over 70 sold in the first part of February alone.

Sustainable Bungay The profits from TFP sales have paid for the group’s printed quarterly newsletter insert. Copies sold at meetings, Happy Mondays monthly community kitchen and Edible Garden library events. People happy to support both newspaper and newsletter. As of Winter 2013 issue we also operate a sort of Fiver’s Club like Lewes (see above).

From Paul Gasson of Transition Walthamstow here is a great tip for anyone selling the papers in a local shop/cafe/outlet where sales may not always be overseen by the people working there:

If you have a friendly retail outlet which is prepared to stock TFP (in Walthamstow we are fortunate to have the Hornbeam Cafe), a newspaper holder is quick to make from scrap wood. It minimises counter space requirements, and keeps the papers tidy – see photo above

Always have a couple of copies with you when visiting public places, such as local cafes & pubs (but put them in a folder so they don’t get too wrecked, even if you do!). TFP can act as a great conversation starter, even if you don’t make a sale.

That newspaper holder is just great! And the sales sign underneath prevents any confusion about the ‘free’ in the ‘Free Press’, which refers to TFP’s editorial stance (no advertorial in the paper, though there are adverts and you can buy advertising space), and the fact we are not funded or owned by any large organisation or corporation.

typewriter

David Lyons of Haddenham in Transition, has drafted a letter for sending to organisations and outlets who might be interested in stocking TFP. Text copied at the end of this page.

If you are reading this and you are a distributor, do keep in mind this paper provides an invaluable communications tool for anyone involved in transition at any level, a publication which backs up all the work being done by so many people, often invisibly. Its being in physical print also means the paper can then reach people and places other media won’t necessarily reach. And who may not even have heard of transition.

As Viv Manning from Kings Lynn, wrote:

A great read – maybe I’m a bit of an old fashioned girl, but I get on much better with printed matter than online reading.

Finally if you or your Transition initiative would like to become a distributor for the Transition Free Press, please take a look at the distribution page and contact Mark Watson: mark@transitionfreepress.org.uk

Image3038 lowres

David Lyons’s letter to sales outlets, organisations

Dear

I write to advise you of a new newspaper ‘Transition Free Press’ that has been launched and that you may be interested in selling at your establishment. 

The transition movement is a community-led response to the end of cheap energy (“peak oil”), climate change and the fragility of the financial system (getting more so by the week!).  It is an independent non aligned, non political, non religious movement of concerned citizens.  Originating in Totnes it has spread to most parts of the world and there are thousands of transition groups, many of them registered with transitionnetwork.org.  One of the best known transition projects is local money with national coverage of the local currencies introduced in Lewes, Totnes, Stroud, Brixton and Bristol – and more planned.  For more information see www.transitionnetwork.org

Transition Free Press highlights the work of transition projects in the UK and around the world offering advice and inspiration to people concerned about the food supply chain, community cohesion, energy supply and quality of life.  For more information on the newspaper see:https://transitionfreepress.org/ where you can find contact details for the editorial, production and distribution team and read the paper on-line.

I am distributing ‘TFP’ on behalf of my local transition initiative (insert name/website) who make a small surplus on each copy sold which goes towards our local resilience projects.

I enclose a copy of the current edition for your perusal which retails for £1.  I can supply them to you at 66p sale or return or 55p sold for a minimum order of 10.  I can also supply point of sale advertising graphics.

If you would like to get in touch regarding TFP I can be reached on mobile: ? or email: ?

I will drop by again shortly to confirm your requirements or collect the enclosed copy of TFP if it is not wanted (we try to avoid waste!)

Regards

David Lyons

Images: TFP and scrap wood newspaper holder by Paul Gasson; Pound sign by Jay Tompt; TFP at the Waveney Greenpeace Fair by Charlotte Du Cann

4 Responses to Distribution Tips

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